Porsche X LEGO
A digital scavenger hunt built for social, combining all the things Porsche fans love.
A digital scavenger hunt built for social, combining all the things Porsche fans love.
Porsche has a way of making people feel like kids again.
For some owners, their Porsche is their favorite toy. For others, it's LEGO.
So during the holidays, we turned Porsche Mexico's Instagram feed into a digital LEGO scavenger hunt, hiding missing pieces across posts for fans to win the coveted LEGO Porsche GT4 E-Performance set.
The result was an idea that could only live on social and gave the algorithm exactly what it loves: participation.
The payoff? 7.9 million views and a 15.58% engagement rate, nearly double our baseline.
Client: Porsche
Agency: the community
Role: Copywriter
Agency: the community
Role: Copywriter
concepting, social copy
